This month has been an interesting month here at The Word Shoppe, as many on my ghostwriting team have spent their time researching, compiling, and writing e-books for business people that are now interested in promoting their books sales with the assistance of free downloadable e-books in related subjects.
Today, this type of marketing seems to be a hot item in the online marketing of products and services, and is based on landing page websites that provide a hard sell approach. These landing pages seem to follow a general layout and are heavily laden with graphics, bullets, and other wow factor, sales strategies formerly used in print sales ads. It seems the internet has taken on some of the sales ideas often used in print ad copy. Because of this, working freelance as a graphic artist, designer, copywriter, and/or ghostwriter has become much more interesting, as you have more flexibility and creativity available with each project.
So, this week while my graphic artists/design team was working on landing page websites, my ghostwriting team was preparing the related free e-book giveaways that entice people to purchase the main landing page product or service.
When designing the landing pages, my design team uses a division system starting with the headline block that generally consists of a killer headline that draws the customer in to learn more and is accented with a graphic suitable to the product. This is probably the most important item of the entire page, as it is the attention getter!
Once designed, the copywriting team gets to work to prepare the content that will be used to keep the consumer reading to the bottom of the page. This content is upbeat and direct, selling is the key here, so each item, which is often bulleted, needs to have impact and make the consumer want to learn more, read on, and buy.
Following these bulleted items, my copywriters work hard to prepare the testimonial and credentials section with the client providing testimonials about the product, which we then revise to make sound exciting and a must have!
Once completed, the copywriting team moves onto the information area of the landing page, which provides company information that tells the consumer all about the product or service. While the copywriting team works on this section, the graphic arts team is busy adding the graphics and bullets, check boxes, and starbursts to the testimonial and credentials section.
Here, at The Word Shoppe, each division, graphic artists/copywriters/ghostwriters/and designers, work hand in hand, on these special web projects. Each division has special expertise, which produces sites that sell, sell, sell….
Once the copywriters, designers, and graphic artists have completed the landing page, it is time for the ghostwriters to step in and perform their magic. The team of creative and talented ghostwriters are the frontline marketing team. They prepare the e-books relevant to the product or services sold on the landing page. These e-books are informative, easy to read, are dabbled with humour, and contain just enough information to make you want to purchase the product or service being offered on the landing page website, which are also referred to as “Mini Sites”. Once the books have been written and approved by the clients, the graphics team steps back into the project and quickly inserts related graphics into the e-book that tie it the landing page website, so that it is ready to hit the marketplace quickly, instantly setting the tone and making the consumer crave more….sales, the name of the game!
At this stage of the project, the landing page, or mini site, is complete and the e-book has been approved, dressed appropriately, and will be available to download from the landing page in less than two days. Now, the indirect marketing takes place, and the ghostwriting team is back in action, writing articles ranging from 300 words to 1,000 words, depending on the blog, article directory, or social network requirements where these ghostwritten articles will be posted.
Often, the copywriting team prepares up to 500 of these individual articles, all passed by the article checker to guarantee originality – no plagiarism allowed at The Word Shoppe, to be used as an introduction to the product and to provide inbound links back to the landing page. These inbound links help boost the ranking of the mini site, and provide the consumer with information on where to go to, to download their free e-book.
Of course, being perceptive shoppers they cannot resist the free e-book, after all, it is FREE! Moreover, with that one little step, the free ghostwritten e-book, the sales begin to roll in – another job completed by a team of caring and professional designers, graphic artists, copywriters, and ghostwriters, who aim to please!
For more information, or to discuss your next project with a professional team, contact Trish at The Word Shoppe: the.word.shoppe@gmail.com. All projects are on a negotiated basis.